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F/W 2026 · CHAPTER ONE

RAW
BY
NATURE.

The Rouge 01 silhouette — engineered for the ones who refuse to blend in. Knit upper, cinematic sole, marked with the rabbit. Worn loud.

COLOURWAYS

SIZES

250

UNITS · NUMBERED

48H

EARLY ACCESS

NUMBERED EDITIONS

Each pair logged. Once it's gone, it's gone.

NATIONWIDE DELIVERY

Door-to-door by The Courier Guy.

RETURNS · 30 DAYS

Don't love it? Send it back.

MEMBERS DROP FIRST

[ 01 ]DROP · 003 · FEATURED

THE ROUGE 01.

1 / 2

EDITORIAL · CAMPAIGN 03

[ MANIFESTO · 002 ]

NOT FOR
EVERYONE.

We don't chase the algorithm. We don't make safe. Rouge Rabbit is for the kids in the back of the room who already know exactly who they are. Wear it loud. Or don't wear it at all.

[ 02 ]ROUGE 01 EDITION · NOW AVAILABLE · MORE DROPS COMING SEPTEMBER

NEW ARRIVALS.

ROUGE 01 · OBSIDIAN

ROUGE 01 · CARDINAL

ROUGE 01 · ICE

ROUGE 01 · ROSE

ROUGE 01 · DUNE

R1399

[ MEMBERS · ONLY ]

GET IN
EARLY.

48-hour early access to every drop. Numbered pairs reserved. No spam, no noise.

[ FROM THE FEED · @ROUGE.RABBIT ]

SEEN IN
THE STREETS.

Tag your fit with #ROUGEONFOOT for a chance to land on the wall.

RAWBYNATURE.